Recruiting has come a long way since the days when ads were placed in the newspaper and candidates sent in their resumes and cover letters on paper. Now, everything is digital. This is a good thing because it makes it easier for companies to recruit the best candidates from virtually anywhere. Thanks to technology, human resources employees can be in California and interview candidates via Zoom who are located in Maryland.
Of course, with digital interviewing techniques comes something a little trickier: digital recruiting. With so many platforms and options out there, you may be feeling a little unsure of how to find and attract the best candidates. Thankfully, we’ve put together a handy guide that can help you out.
Utilize Social Media and Online Networking Opportunities
There’s no better way to market your open positions than on social media. Take advantage of everything that Instagram, Twitter, Facebook, and LinkedIn have to offer when it comes to connecting with potential candidates.
This serves two different purposes. Although you can use social media to list or link to advertisements for jobs, you can also examine potential candidates to see which ones are the best. This works best on LinkedIn, where people tend to list everything that they’ve done, creating a virtual resume. Approaching candidates on there, even ones who may not have applied for the job, but are qualified for it, is an effective way to call attention to your need for employees.
As far as the other forms of social media are concerned, it’s a good idea to have a solid following and reliable posts that show candidates what your company is all about. This way, when people look at your job ads, they’ll see what type of business you run and use that information to decide whether or not they want to work for your company.
Keep an Eye on Your Brand
Speaking of utilizing social media to show potential candidates more about your company, you can also use it to ensure that your business stays on brand. What do we mean by this? Spend some time considering what your company stands for. What are your principles? What do you want your workers to get out of the opportunity? Do you want workers who are not only qualified but also passionate? If so, then this is the best way to entice them to apply.
Make sure that your social media adheres to your brand ideals. Every post should follow your standards, as well as show off what those principles are. By doing this, you not only gain followers who might one day want to work for your company, but also adhere to those same standards. After all, these are the best candidates for the job.
Use Online Application Platforms
Finding the best candidates requires a bit more than just utilizing social media. You also need to choose an online application platform that works for you. This falls into two separate categories: where the job advertisement is posted, and where candidates can apply.
There are many places online where people look for new jobs. Some of the most popular sites, like Indeed, LinkedIn, Monster, and SimplyHired are known for their solid reputations. In addition, certain sites, like Indeed, also include company reviews, so candidates can see what it’s like to work for the company. Each site is known for certain niches, so make sure to research them well before making a decision. Once you’ve chosen the best job searching site for your business, the next step involves providing candidates with a place to apply.
Choosing an online site to host your recruitment or application process is something that must be done. People are now accustomed to filling out these forms, some of which can take a resume written on a Word document and place it automatically into the forms for them. After the application is submitted, you can use an AI program to review the applicants or have your HR representatives or hiring managers take a look at them.
Seek Out Passive Candidates
What are passive candidates? These are people who aren’t necessarily looking for a job, but might be interested in a position if the job, location, and pay are right. If you want to find passive candidates to recruit, your best bet is to go through LinkedIn and similar sites, looking for people who meet your qualifications.
Although passive candidates may turn down your invitation to apply for a certain job at your company, they might be interested enough for you to keep them on the back burner. This means that should a different position open up, one that they might like better, you can reach out to them because you’ve remained in contact. These passive candidates can help you with your digital recruiting efforts and make finding the right person for the job easier than usual.
Need Assistance with Digital Recruiting?
If you don’t want to do it alone and want help developing a digital recruiting strategy that fits your company’s needs, contact us. Here at Exults Digital Marketing, we can manage your recruiting for you, help you put together a plan, and more. Contact us today to see how we can assist in building your digital recruiting efforts now and in the future.