In today’s competitive workforce, businesses must use digital marketing to attract and retain high-quality employees. Did you know 89% of passive candidates evaluate your brand before applying? That’s why it makes sense to attract talented candidates similarly to how you attract potential customers – with digital marketing.
Let’s look at some ways you can use digital marketing to help you recruit top employees.
Need some help? DigitalHR has all the tools and experience necessary to help you start landing high-quality candidates with a comprehensive digital marketing strategy tailored to your business and the types of candidates you’re searching for. Request a quote today.
Social Media Posts
You likely already use social media to attract and interact with potential clients, so it makes sense to use social media to also grab the attention of people who could be excellent employees. In fact, one survey found that 86% of job seekers used social media in their job search, so you could be missing out on a potentially huge candidate pool by not using social media posts to appeal to job-seekers.
Which social media platform is best for using digital marketing to find new employees? While LinkedIn is one natural choice since it is designed specifically for digital networking and job searching, it shouldn’t be the only platform you use to promote open positions.
Every social media platform has a different demographic of users, so you need to consider who you want to hire. If you’re looking to hire somebody straight out of college, you’ll be wasting your time on Facebook since Generation Z prefers spending their time on TikTok. Looking to hire somebody a little older with at least a couple of decades of experience? Facebook may be the perfect platform for your goals.
Social Media Ads
As long as you’re using social media to attract top talent, don’t limit yourself to organic content. With 39% of applicants finding job openings on social media, it’s well worth the money to create social media ads specifically to appeal to possible candidates.
You can use many different types of social media ads for recruitment marketing. Have some that show off your brand’s personality, some that display company benefits or employment vacancies, and others that appeal to candidates who have a specific desired skill set.
As with any ad campaign, experiment with different images or video content, use appropriate keywords and hashtags, and create ads that make potential employees actually want to apply.
Landing Page Campaign
You likely have a variety of landing pages for different types of customers, so it makes sense to have various landing pages for different job openings or to focus on various aspects of what makes the job appealing. You can have landing pages that:
- Introduce your business and list reasons people should want to work for you
- List available positions with their qualifications and job descriptions
- Appeal to candidates with specific skill sets you’re looking for
- Talk about your company culture
- Have videos or blogs featuring current employees talking about what they do and why they enjoy working there
- And many more
Whether you have them on your website or use them on social media, videos are an excellent way to show potential candidates what it’s like to work for your company and help them see themselves as part of your organization.
You can have testimonials from current employees, b-roll of the work environment, and other videos highlighting the benefits of working for your company.
Use SEO and a Content-Based Strategy
These days, people look for jobs the same way they look for many other things they want or need: by using a search engine. You already use content and SEO best practices to reach potential customers, so you should be using those things to reach possible job candidates, as well.
Make sure you have a fast, mobile-friendly website and a well-designed, SEO-optimized careers page with keywords related to your industry. If you’re only hiring local talent, make sure your location is one of the top keywords you target (although most people who have a job that can be done remotely prefer to do so most or all of the time, so offering fully remote positions is an excellent way to attract more top talent).
Like with any quality SEO strategy, you should regularly conduct research to figure out what keywords your potential job candidates are entering in search engines when seeking out jobs in your industry and adjust accordingly.
Get Help With Digital Marketing for Hiring
If this all sounds a little daunting to handle in-house, DigitalHR is here to help. We use a blend of marketing and optimization tactics to highlight the benefits of working for your company. DigitalHR can create a customized game plan for your business using social ads, search ads, onsite content optimization, website enhancements, social media community management, digital press releases, and other digital marketing tactics to help you find the perfect candidates for your company.
Request a quote today and let us help you reach the star employees you need to attract and retain to move your business forward.