Old-school forms of finding employees, such as newspaper ads, are a thing of the past. If you want to fill those job vacancies at your company, you need to use a number of digital recruitment strategies. The problem is that you need to go beyond simply posting “Help Wanted” ads on all of the available platforms, including your company website, and create a solid, searchable background on your company.
Job seekers today are used to viewing everything on the internet with skepticism, so you need to not only prove that your company is real, but that it has a strong and positive reputation. How can you do this successfully? We have some useful tips to get you started on the right foot.
Keep Your Company Website Updated
The first thing that many job seekers will do is search for your company’s website. So, you need to make sure that it’s fully updated and has a section dedicated to open positions that contain links to the sites where you posted those job ads. This not only makes it clear that your business is indeed looking for people, but it also shows those job seekers that your business is trustworthy. In addition, you can include a section on your site that’s dedicated to the many perks and benefits offered to employees. A photo or two of your employees at work is useful as well.
Focus on Your Social Media
How do you monitor your social media? Do you simply post things and every so often focus on the comments? Or are your social media marketers more involved than that? Hopefully, it’s the latter because you can also use your social media account to recruit new candidates. Make a few posts about how you’re looking for people, and then include a link to your online application page. Be prepared to answer questions and respond to comments on the posts, helping people clarify not only why they’d like to apply, but also how easy the process is, thanks to the internet.
Pay Attention to Reviews
Remember that you’re not only trying to prove to candidates that the job exists, but you’re also attempting to prevent them from being reeled in by your competition. With many job review sites out there, like Glassdoor and Indeed, all that it takes is one negative review of your workplace to scare people off. Although you can’t remove these reviews, you can respond to them. If a negative one pops up during your review process, respond professionally and do your best to refute their points.
Make It Easy to Apply
No one wants to fill out a 20-page application that requires them to input all of the information from their resume, especially when it’s equally easy to just attach their resume to an email or via an application site. Thanks to these various digital technologies, applying for jobs should be easier than ever, not more difficult. If you want the most qualified candidates to apply for your jobs, do everything in your power to make the application process simple, smooth, and seamless.
Offer Perks That People Want
The world today is more interconnected than ever, thanks to the internet. This means that you can expand your digital recruitment strategies to include people based all over the world. You aren’t limited to one geographic location. Right now, the most important perk that people want when hunting for a new job is the ability to work from home. If you include that in your listings, and make it clear that your new employees can work from anywhere in the world, no matter where your company is based, then you’ll be more successful in your hunt for the most qualified candidates.
Keep an Eye on Your Metrics
In order to test your digital recruitment strategies, you need to track your metrics. Which platform is bringing in the most results? Are people applying through Indeed or another job search site, or are they going through your company website’s application portal? Are people seeing your job availability posts on social media and interacting with them? Once you determine which of the strategies is working best, you can dig deeper to find out why, and then use that information to take everything to the next level.
Use Tools to Find the Best Candidates
Your employees don’t need to dig through the many applications by hand. This will take up too much time. Instead, find tools that will help them do the job, and then train them on how to use them. With many options available, many of which are designed to assist you in narrowing down that list to the few, most highly qualified applicants, your digital recruitment techniques will be on point.
Contact the Experts
Need help developing your digital strategy? Contact Exults Digital Marketing. We’re experts in the field of digital recruiting and more. If you need expert guidance, reach out to our highly trained and professional team today.
