In our modern business climate, there are an overwhelming number of open job positions and a shortage of interested applicants. These circumstances have caused many companies to struggle to gain and retain skilled workers. So, how do you reach qualified applicants who are interested in working for your company?

Fortunately, there are numerous marketing tools and resources available on the web that can help you reach high-quality applicants. 

Developing an effective recruiting marketing campaign can help your HR department reach skilled workers and increase conversion rates. In the following informational guide, we will reveal the top 6 most effective digital marketing recruiting tactics. 

1). Develop a Strong Online Presence

A strong online presence is at the core of every successful online recruiting campaign. Skilled job candidates are more likely to apply for a position at a company that has a positive reputation. Present your company as an industry expert to create a strong image for your brand.

Show potential applicants the reasons why your organization is unique. Evaluate local competitors for insight from current employees. You can find reviews from former employees to determine where competitors are falling short. 

Utilize Various Platforms  

There are numerous online platforms that can be used to connect with prospective candidates. Develop a strong online presence on a broad range of job sites and social media networks. The most popular platforms include LinkedIn, Facebook, and Twitter. 

These channels may allow you to reach candidates who would otherwise be unaware of available employment opportunities. Regularly review and update your company information across all of your online marketing channels. Share job postings that highlight the benefits of working for your company to attract prospective employees.

Build a Positive Brand Image 

Modern job seekers are interested in working for companies that promote positive moral and ethical values. Develop content that showcases your involvement in the community, as well as other posts that shine a positive light on your brand. 

Use social media to build a positive image with both prospective clients and potential job candidates. Share ways that your brand is committed to creating a better world and why an individual would be proud to work for your company. Focus on what makes your brand unique. For example, environmental causes, diversity, inclusion, etc. Reiterate the importance of positive online interactions that remain in line with your brand image

2). Be Transparent with Prospective Employees

Job postings that are poorly developed can be misleading to potential candidates. Attract candidates by developing a detailed job description with a catchy headline and opening paragraph. List all mandatory and preferred skills, experience, certifications, etc. Use simple, concise language and develop clear expectations for each prospective role.

Be honest with job candidates and reveal any information that could be a deciding factor in the employment process. For example, it is crucial to share any 

Note any mandatory job requirements that could be an issue for prospective candidates. For example, it would be important for a job description to specify that overnight travel is required for a position. 

3). Streamline Recruiting Processes

Streamlining hiring processes has the potential to improve the experience for both employees and job candidates. There are numerous online tools, applications, and professional services that can make the hiring process more effective. 

A fast, simple hiring process will also attract top talent. These are job candidates who are highly qualified and willing to work. These individuals are job seekers for a limited time and are often sought out by top recruiters. 

It may also be a wise idea to hire specialized recruiters that are familiar with online marketing tactics. These professionals are highly experienced and have the tools, knowledge, and resources to convert top talent. 

4). Track and Review Campaign Data

There are several key performance indicators that may be a good indication of your recruiting campaign performance. Track and review this data regularly to identify and correct any areas of concern.

Candidate Conversion Rates 

Candidate conversion rates refer to the number of employees that your business retains during a specific period of time. Your recruiting department will need to hire a high number of employees in a short amount of time to improve these rates. Review your candidate conversion rates on all of your platforms to determine which digital marketing recruiting strategies are performing most effectively. 

Employee Retainment Rates

High employee resignation rates can be detrimental to your public image. Former employees are likely to share unpleasant experiences with family, friends, and acquaintances. These negative experiences can be detrimental to your brand image, and consequently, your recruiting efforts. 

Negative reviews from former employees can spread quickly through word-of-mouth and the digital landscape. Combat this issue by placing focus on your employee retainment rates. Assess the condition of employee morale regularly and identify areas of improvement. 

5). Focus on the Candidate Experience

The candidate’s experience is more important in today’s business climate than ever before. What is the candidate experience and how are recruiting processes associated with your employee conversions rate?

Developing a straightforward, simple, and easy-to-complete hiring process can attract qualified candidates. 

The candidate experience refers to an applicant’s satisfaction with the hiring process. The US job market is currently in favor of candidates due to an overwhelming number of unfilled positions. This means that prospective job candidates are less willing to undergo lengthy or complicated hiring processes.

Look for any potential issues in the hiring process that could potentially defer applicants. improving these processes.  Job recruiters should work diligently to identify these issues and be committed to continuous improvement. 

6).  Invest in Professional Marketing Services

Digital marketing is a skilled profession that requires access to advanced HR technology, applications, and resources. Reach out to a team of online marketing professionals that have the tools and experience to help your business grow. 

Digital HR is the latest initiative from Exults, an agency that is known for its premier digital marketing services. Exults specializes in helping their clients improve their brand image, generate leads, and convert more qualified workers. Exults can also help with social media marketing and other time-consuming marketing tactics.

Reach out today to learn more about how Exults Digital HR could help your business grow.